TUMI 2024 CHINESE NEW YEAR

KV Artist: Weber Zhang 

Motion: Dan Li

TUMI Branding Animation for Chinese New Year

World-renowned brand TUMI, considered the crème de la crème of luggage, would invite and collaborate with a established artist annually, to give its Chinese New Year celebration champain package a fresher look.

Ever since the year of 2019, Dan's solid motion graphic skills and art sense made TUMI's chosen Chinese Zodiac animals come to life, light-hearted and packed with character while still holding true to the artist's original design.

TUMI 2023 CNY

KV Artist: Victo Ngai 

Motion: Dan Li

KV Artist: Often Hu

Motion: Dan Li

TUMI 2022 CNY

TUMI 2021 CNY

KV Artist: Nini Sum

Motion: Dan Li

KV Artist: Victo Ngai 

Motion: Dan Li

TUMI 2020 CNY

OHTER WORKS

OCEAN PARK

PacificLink iMeda

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3D PROJECTS