TUMI 2024 CHINESE NEW YEAR
KV Artist: Weber Zhang
Motion: Dan Li
TUMI Branding Animation for Chinese New Year
World-renowned brand TUMI, considered the crème de la crème of luggage, would invite and collaborate with a established artist annually, to give its Chinese New Year celebration champain package a fresher look.
Ever since the year of 2019, Dan's solid motion graphic skills and art sense made TUMI's chosen Chinese Zodiac animals come to life, light-hearted and packed with character while still holding true to the artist's original design.
TUMI 2023 CNY
KV Artist: Victo Ngai
Motion: Dan Li
KV Artist: Often Hu
Motion: Dan Li
TUMI 2022 CNY
TUMI 2021 CNY
KV Artist: Nini Sum
Motion: Dan Li
KV Artist: Victo Ngai
Motion: Dan Li
TUMI 2020 CNY
OHTER WORKS
OCEAN PARK
PacificLink iMeda